The Court of Palermo IP Section, with ruling of June 7, 2013 in joined cases 11626/08 and 11627/08, definitively sentences on trademark infringement allegedly perpetrated by the means of Google’s service AdWords and on the supposed liability of the Internet Service Provider providing the advertising service. The Court finds that the illicit conduct affected only when the “dynamic keyword insertion” technique is implemented and thus it leads to ruling against the Defendant’s conduct for trademark infringement. Google’s liability is denied on the basis that the internet provider is not called to check the content of the whole advertisers’ ads.